The National Student Advertising Competition team creates a national advertising campaign for a client and then pitches it at a regional and national competition. Past clients include Tinder, Adobe, Indeed and Snapple. Last year's client was Tide!
About the 2024 Client
The 2024 client is Tide
About the Class
Students can enroll in either ADPR ? or ADPR ? during the spring semester. ADPR ? may be used as your capstone requirement. Check with your academic advisor before enrolling
This course may require commitments outside of the regularly scheduled class time to participate in competition activities.
About the Program
The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client.
There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client. Each year, a corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then "pitches" its campaign to a panel of judges. Judging is conducted by professionals in the advertising, marketing and communications industry. Judges at the national level are selected from the client and their advertising agencies.
Meet the Faculty
APPLY NOW
To apply students must submit a course application, a resume, a cover letter and a link to a portfolio or work and complete an interview. Applications are open from September 1 to 30.
Frequently Asked Questions
I am not an advertising and public relations major, can I still apply?
Answer